Christmas has been rushing up like the light at the end of
the tunnel (or more like an on-coming train) for a while now, so this was
always going to be a short blog. The festive season focuses the mind of anyone in the book
trade like nothing else.
It used to be that Christmas shopping was the key sales period
for the whole year. It’s still really important for printed books as they make
such great presents. And the village that I live in recently had ‘late-night’
shopping for a couple of evenings to cater to the present-shopping brigade. The
local gallery, Sea Sky Art stocks my books, so they asked me to come in and do
a ‘signing’.
This really is old school book selling – making a sale by hand,
of an individual, signed 'spy thriller' to the person you have just spent five or ten
minutes talking to about books, life and the universe. It’s a wonderful
experience, and I had a great night. My wife, Tina is a photographer and she
came with me to take some pics – there were carol singers, minced pies and
mulled wine. It really felt like Christmas had started.
But these days, the peak book-selling period extends a month
or three into the New Year. And that’s because so many eReaders and tablets are
given as presents. All those new owners look to Amazon, Nook, Kobo and Apple to
load up with something to read right after they unwrap their new toy on
Christmas Day – and either that or Boxing Day is usually the top sales day for eBooks.
It was with this in mind that I have spent every spare minute
over the last couple of months sprucing up my book pages on Amazon and the
other websites. New book descriptions, jazzed up formatting, a new cover here, a change of category there... whatever seemed like it might help. I’ve also made The Wrecking Crew, one of my ‘Janac’s
Games’ action thrillers available as a free download, the idea being that a good position
in the ‘Free’ charts will help people find the others, and so boost sales
overall.
I got a big helping hand on that front when the book was featured
on the fabulous Ereader News Today on Monday, 11th December. The Wrecking Crew shot up the charts into the Amazon
Top 100, and reached #1 on the US Spy Thriller Chart. This could not be more
different from hand-selling printed books – in the time it takes to sell one paperback,
tens, or even hundreds of eBooks can be downloaded. And I have no idea who
those ereaders are, unless they pop back in a week, month or a year and write a
review. It’s a very different experience of selling books, but no less
thrilling when you see your pride and joy hit the top of a chart.
I don’t know where it’ll be when you’re reading this – hopefully
it’ll stay high enough to boost the visibility of all my books right through
into the New Year. So if it’s after the great unwrapping, go have a peak at the
Spy Thriller Charts in the US, or in the UK, and see how I’m doing...
In the meantime,
I hope you’re not in the middle of a last-minute shopping frenzy, have your
turkey wrapped, your presents decorated and your tree ordered. Or... is that...
oh, never mind. Happy Christmas and Merry New Year.